Behind the Brand
Behind the Brand
Welcome to the World of Himma Sisters, where we aim to thread our way through generations, connecting hearts and hands across cultures, and leaving an indelible mark on the world—one stitch at a time.
We are so happy to have you here!
Our Dream Team Intro!
Zoobia Sheikh, Founder, Owner & CEO
Zoobia Sheikh, the Founder and CEO of Himma Sisters, is a Finance Executive with 22+ years of experience within finance & business operations across the globe. She’s not only redefining modest fashion but also empowering underprivileged women through every stitch. Additionally, she oversees all strategic decisions, business growth, finance, administration, product expansion, capital allocation, and long-term planning.
Zahra Jamal, Brand Manager
Zahra is a Fashion/Textile designer having a Bachelor’s degree in Textiles from Pakistan Institute of Fashion Design. As our Brand Manager, she leads Himma with a strategic vision and drives the initiatives that strengthen our brand and foster customer loyalty.
Hadiqa Bashir, KPK Regional Head
Hadiqa is a feminist activist from the tribal regions of Pakistan, dedicated to advocating for the rights of girls and women. Hadiqa is the Area Lead for KPK, with the aim to showcase the talented grassroots women from that region.
Hadia Tahir, Head of IT
Hadia has over 5 years of experience in website development and digital marketing. She’s the driving force behind all our digital endeavors, from crafting stunning designs to our online marketing efforts. She brings creativity, expertise, and a data-driven approach to Himma’s digital campaigns.
Mehwish Bashir Durrani, Customer Success Manager
Mehwish has 24 years of versatile experience spanning business development, analysis, operations, and relationship building. She is a cornerstone of our customer support service. With a friendly approach and a deep understanding of our products and services, Mehwish ensures that your needs are met promptly.